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Establishment of a fairly trading company in the northern mountains of Pakistan to promote export of value added horticulture products aiming to generate more income to small farmers.

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• Organize and train small farmers to produce high value dry fruits and nuts to increase from income.

• Adding more value by introducing improved fruit drying technology, organic farming system and fair-trade.

• Empower and organize depressed and disadvantaged rural women by involving them in entrepreneurial activities like quality dry fruits and nuts production and processing.