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Mountain Fruits (pvt) limited was initiated by the Aga Khan Rural
Support Program in 2000 as a fruit drying training program for
communities to improve traditional, unhygienic fruit drying system in
the northern areas of Pakistan so that the disadvantaged, small farmers
may organized themselves, produce a product of international quality
standard and should be able to sell it under Fairtrade mark to generate
more income. After achieving the primary objectives of training, in year
2004 the project was formally registered as a fairly trading private
limited company. |
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Mountain Fruits is producing fairly traded dried apricots, wild
apricots; apricot kernels (sweet and bitter), dried apples, organic
walnuts and almonds from the northern areas of Pakistan. The area is
surrounded by mighty Himalayan Mountains, Karakorum Mountains and
Hindukush Mountains. Mountain Fruit is the first fruit processing
industry employing over 150 ladies as seasonal workers. The company has
4,500 contract small farmers organized in to 78 village organizations.
Mountain Area Fruit Farmers Association is a representative body of the
small organizations working as producers’ executive body.
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